Microsoft and Yahoo; Steven Sabol; Sally Jenkins; Super Bowl Ads
Friday 02/01/2008
Journalists Ken Auletta of The New Yorker and Andrew Ross Sorkin of The New York Times analyze Microsoft's offer to purchase Yahoo. Steve Sabol of NFL Films assesses the strengths and weakness of the Patriots and the Giants as they prepare to face off in Super Bowl XLII. Sports columnist Sally Jenkins offers a Super Bowl XLII preview by looking back at the season. Advertising executive Donny Deutsch and journalist Stuart Elliott talk about why the Super Bowl is a critical advertising opportunity and what types of commercials are most successful.