Ken Auletta; 'Playbook'; Alan Rusbridger

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Friday 04/23/2010

With the release of Apple's iPad, staff writer for The New Yorker Ken Auletta tackles the electronic book industry and its potential. Chief White House correspondent for Politico Mike Allen, joined by Ken Auletta, examines the way his daily email "Playbook," has changed the way political news is consumed. Editor of The Guardian Alan Rusbridger shares his paper's unique business strategy and analyzes its readers and what draws them to the paper.