Shelly Lazarus

Wednesday 05/23/2001

Shelly Lazarus, chairman and chief executive officer of Ogilvy & Mather, talks about the value of company branding.

George Papandreou; Shelly Lazarus; Kelsey...
Entertainment, Politics, Business
Air Date 05/23/2001
George Papandreou on his diplomatic mission to DC; Ogilvy & Mather's Shelly Lazarus on branding; actor Kelsey Grammer. 52:43
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Super Bowl 50 Ads
Business, Sports
Air Date 02/03/2016
Marketing executives analyze the advertising spots scheduled to air on the Super Bowl 50 broadcast. 18:34
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Michael Wolf
World, Tech, Media
Air Date 01/12/2000
Strategist Michael Wolf on his influence as an entertainment consultant around the world. 23:16
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Martin Sorrell
Business
Air Date 05/21/2009
Martin Sorrell, C.E.O. of the advertising giant WPP Group, on advertising trends and the many branches of WPP. 38:44
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Phil Knight
Politics, Business
Air Date 04/28/2016
The co-founder of Nike talks about building the company into one of the most recognizable brands in popular culture. 31:49
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